12 Essential Tips for Designing a Memorable Logo: A Guide for Creating a Lasting Brand Identity

There are many great logo design ideas on the internet. But before you start to create your next great logo, here are some tips.

Here are 12 great tips for creating a memorable logo.

Find out Why Your Brand Should Have One

Professionally designed logos offer many benefits, but these are the main ones:

  • Brand recognition
  • Customer retention
  • Validation of your expertise

Brand recognition

Close your eyes and think about your favorite brand. Do you see their name? A logo that is well designed will communicate more than 1,000 words.

Consider Nike’s case. Their logo featured their name at the beginning. As the brand grew, they eventually removed it completely.

Customer retention

Your logo is the basis of the visual experience. This in turn affects the user experience. Your users will be more likely to return to your site if your UX is fun, simple, and enjoyable.

Validation of your expertise

Design is never a waste. Your logo could seal or break a deal with potential customers.

This is especially true when we consider the fact that people are more likely to make irrational choices and then justify them rationally. Some clients will buy simply by looking at your logo. They will then try to justify their purchase by going to your website.

Your Brand Identity

Let’s now talk about creating a logo.

First, establish your brand identity.

The brand identity, in a nutshell, is the look and personality of your brand. It is the foundation of your brand’s language and visuals. It is the glue that ties everything together and will have an impact on everything. When defining your identity, you should keep these three points in mind:

  • Your values
  • Your users
  • Your Vision

Get Inspiration

It won’t help to sit at your desk waiting for the right logo idea. It won’t help to go at it like a madman and give out draft after draft. How to make a great logo? This is how you can get your ideas flowing.

Rediscover your favorite brands

You can think about the products that you love and then go through the logos to find out why. A few premium logo design reviews might be helpful.

Compare your competitors

Copy them? It’s the exact opposite. Your brand should be different from theirs. You can see the difference in tractor colors if you look at the different brands.

Visualize your values

We are referring to values for the second time. Use design elements to reflect your brand’s values.

Explore the sea of social media

Keep an eye out for logos that grab your attention, both in person and online. Then analyze them.

Talk to your colleagues

Talk to your colleagues once you have some ideas down on paper (or visualized values). It is better to have them not be designers. The best ideas come from the people you least suspect.

Focus groups are a great way to test it. Before you finalize your logo, gather feedback from people who represent your target audience. This will help you to identify potential problems and improvements that could be made

You can surf the internet. You will find many lists that offer inspiration and ideas.

Analyze Competitors

You can understand the logos of others in the same space by following a three-step procedure:

  1. Collect the logos of your direct and indirect competitors. You can find great online tools for a premium logo design that will help you locate them.
  2. Look for similarities and differences.
  3. To be the coolest kid in the neighborhood, take advantage of the commonalities and give them a new twist.

Typography and colors are important

This topic has been covered briefly but deserves its own section. Your brand’s colors should be distinct from those of your competitors in terms of typography.

Incorporation of your logo into your brand

This is the short version: A premium design does not suffice. You need to make sure everyone sees your logo. Memorization is all about repetition.

These are the steps to follow:

  • You should always replace your old logo everywhere, to avoid inconsistencies.
  • Your logo can be added to emails, favicons, merchandise, and the LinkedIn profile of your employees.
  • Create buzz about a new logo by treating it as a proper rebranding launch.

It should be timeless

Your logo should look great today and in the future. Do not choose trendy design elements that can quickly become obsolete. Instead, opt for a timeless design that will last.

  • Try to be as different as possible from your competitors.
  • Keep it simple.
  • Boldness is the only way to invent.

It should be easily scalable.

Your logo should remain clear and legible regardless of how large it is. To ensure your logo looks great in every format, test it in different sizes.

Think about the psychology behind colors.

Different colors can cause different emotions and perceptions. You should choose colors that are consistent with your brand’s values and align with your target audience.

Hire a professional designer.

While it might be tempting to make your own logo or use an online generator to generate one, a professional designer will have a greater impact on the quality and impact of your logo.

Simple logos are often the most easily remembered and recognizable. 

Avoid clutter and other design elements that could distract from your brand message.

Make sure it’s unique.

Your logo should stand out from the rest. To ensure your logo is not infringing on existing trademarks, conduct a thorough search.


These are the essential 12 tips to create a premium logo design. Although it is not easy and takes a lot of work, we can guarantee that you will be able to make the rest of your logo design work much easier. Remember to always return to your values, your identity, and why you do what you do.

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